Product leader with a result driven experience in product management and product marketing

Senior Product Marketing Manager - BandLab
June 2024 - Present

Leading product marketing initiatives to drive user acquisition, engagement, and retention for BandLab's suite of music creation tools.
Developing and executing go-to-market strategies for new feature releases, focusing on top-of-funnel trial activations and user growth.
Collaborating with cross-functional teams to align marketing efforts with product development, ensuring a user-centric approach.
Conducting market research and competitive analysis to identify key differentiators and opportunities for growth.
Owning campaign planning and execution, optimizing messaging to resonate with target audiences.

Led an XF team of 10 people in the creation and release of software instruments.
Incorporated the needs of customers by delivering relevant tools that solved user problems.
Tracked, reported, and reacted to user-centered data and created KPIs for teams to track against.
Owned all stages of the product development cycle: discovery, planning, concept development, budgeting, contracts, and roadmap management.
Handled contract negotiations, product budgeting and forecasting, as well as data analysis and key metric identification.
Drove market and user research, roadmap planning, and business metrics analysis.
Drove product strategy to support company vision and mission.

Led a cross-functional team of 7, including QA, engineers, sound designers, UX, and UI designers, in creating music software products.
Successfully brought 4 products to market generating significant business revenue and user growth.
Conducted market research and brought products to market from concept to deployment.
Worked with platform teams to inform wider strategy and helped onboard new tech stack to engineering.
Managed the product backlog and made decisions on product scope to meet goals and deadlines.
Worked closely with various stakeholders from finance and engineering to marketing and external partners or artists.

Led a team of 15 reports in creating go-to-market strategy.
Conceptualized, managed, and reported on marketing initiatives and campaigns.
Led the production of marketing content with a focus on video, digital, and social.
Identified market fit with competitive analysis and created strategies to increase market share and bottom-line revenue.
Managed external stakeholders, partners, and artists, as well as external freelancers and agencies.

Achieved year-on-year growth of the consumer electronics-based business by resolving bottlenecks and identifying key commercial strategies.
Set up a Japanese entity and launched the brand in the local market.
Set goals, forecast, and budget for APAC and aligned with global forecasts and business goals of the head office.
Managed and identified new accounts throughout the APAC region to grow the business.
Created launch campaigns, go-to-market strategies, and event plans throughout the product cycle.
Drove and negotiated brand collaboration initiatives such as the CAPCOM Street Fighter pocket operators.
Supported certification for products in Asian markets (KC, Telec, PSE).

Conducted product demos and trade shows, hosting workshops and training store staff.